Hello, I’m Adam

I come with a northern accent, two highly tuned listening ears and over 12 years’ experience in the London Advertising and Marketing industry specialising in Creative Brand Development and Design.

I’ve designed brand identities and crafted brand campaigns for the likes of Honda, ABSOLUT VODKA, VW, Nescafé, Jaguar, Peroni, Nuffield Health, SEAT, PWC…

I now work remotely using my experience and skillset to help startups and individuals all over the world who have a passion to launch their own brand or grow their business.

I love what I do, that’s why my first question is always
how can I help you?

MY 3-STEP BRANDING PROCESS

In my experience, I’ve found that the most successful way of delivering unique and stimulating branding work is to start at the root of an idea. Since I deliver a complete 360 brand, I always start with the Concept Deck:
(example: Dupe Killer client)

STEP 1
BRAND CONCEPT & IDEAS DECK

With this I find the unique angle for your brand – your USP (unique selling point). The right concept lays the foundation for your brand personality, both visually and tonally (copy). The concept deck has 5-6 ideas and territories each consisting of:

k

1. CONCEPT NAME

The root of the idea

2. INSIGHT

Where I got the insight from and how it relates to the brief

3. IDEA

How that insight then generated the idea and USP focus

z

4. TONE OF VOICE

Brand straplines and mission statement emphasising the idea and direction

i

5. COMMUNICATION EXAMPLES

Advertising and marketing creative comms with CTA’s (call to actions)

6. EXAMPLE MOOD BOARD

Examples of possible imagery and design direction

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7. EXAMPLE DESIGN POSSIBILITIES

Highlighting possible brand direction

STEP 2
BRAND DESIGN DECKS

After feedback on the concept deck I advance and explore the chosen direction delivering a full range of different brand designs decks (approx 5-6) with marketing creative.

STEP 3
FINAL BRAND BOOK AND MARKETING COMMS

After feedback on the design decks stage, I finalise the chosen brand book and creation of example marketing comms.

From website creation, photography, advertising and marketing campaigns through to digital comms, PPT templates and social media assets. I can continue the brand creative direction as required.

If you feel established enough and just need creative direction:

I can individually deliver: Logo design; Brand guidelines; Website design and development; Specific print and digital comms; Packaging design.

Or help you withBrand positioning; Brand personality (Tone of voice, strap line, mission statement); Brand social media growth.

BRANDING PORTFOLIO

I’ve created branding for clients from all corners of the earth across all ranges of industry.

TECHNOLOGY

DUPE KILLER

ANIMAL PRODUCTS

WOOFLY

CONSULTANTS

COLLEGE INSIGHT

HEALTH

DIVINA HEMP

FASHION

INDIRA

ENERGY DRINK

METTA

YOUTH CHARITY

DRIVE FORWARD FOUNDATION

ALL INDUSTRIES

VARIOUS BRANDING
& MARKETING DESIGNS

CLIENT Testimonials

If you get the chance to work with Adam, take it

His work, creativity, communication and patience are top notch. He helped me take my idea from concept to logo, website, copy, product label, SEO and more.

My project took longer than I anticipated because of delays on my end. Adam was very patient, kind and encouraging. He was always on time. His work is phenomenal and he also is able to accommodate any change I want.

In Adam I have found a very trustworthy, talented free-lancer who I hope to call on again for other projects.

Makaysha Rain – Divina Hemp Founder

I loved his approach

We should all be able to have the warm narrative when discussing our brand that Adam used throughout the presentation.

His warmth and word choices are comforting, warm, “loving”, and empathetic.

I loved his approach. It lined up with what I have been thinking and couldn’t put into words.

Bill Bronskee – Marketing Director, College Insight

Awesome to work with

Really creative mind

Metta Founder – View review from client on Upwork

Adam is one of the most generous creatives I’ve ever worked with

I was invited to build an in-house creative agency for Pernod-Ricard and, having worked with Adam previously, had no hesitation in inviting him to take the lead creative role for this transformational venture. By producing great work and spear heading creative first, Adam built trust in our output which helped grow the department beyond expectation.

Adam is one of the most generous creatives I’ve ever worked with. His ability to lead individuals and teams to delivery on his ideas is exceptional. He pushes his vision with passion whilst being pragmatic and sensitive to client needs. I’m very proud to know Adam as a colleague and as friend.

Tony Woodhead – CEO | business transformation analysis | creative solutions architect

An absolute legend

A superstar actually. Adam is a multi-talented gifted Copywriter/Art Director who has a flare for adapting to a multitude of different format briefs.

His capabilities are immense and his experience was helpful in covering a number of creative diciplines required to address digital, digital film content and print projects received here in the in-house studio.

It was a pleasure working with him.

Shura Castellvi-Kellhofer – Creative Producer, Pernod Ricard

He went beyond what I expected

Adam joined our newly created in-house creative studio as our Creative Director. Not only did I massively value his creative work outputs but the way he goes about delivering is exemplary, always with smart thinking, positiveness, a solution focused can do attitude and good dose of northern charm and wit! Goes without saying that his creative work was fantastic and he did a stellar job at leading and inspiring the creative team. He went beyond what I expected and I really couldn’t have done it without him.

I can’t wait to work with Adam again in the future and if the opportunity comes up for you to work with Adam, I’d recommend you jumping at the opportunity.

Sille Opstrup – Head of Digital, Pernod Ricard

Really creative

Really creative, actually someone that can capture vision

Jordan Zinger – Indira Founder. View review from client on Upwork

Love it. Very thoughtful and insightful.

You can tell his approach and passion comes out in a very authentic way.

Given his background and having the opportunity to work with such big brands and then to change direction to really wanting to focus on small businesses and helping to bring value to their brand and business shows the humility in his work and that comes through in his presentation.

Will McGee – Head of Operations, College Insight

We’ve got access to such a great talent with Adam

So great to see something properly designed. And to know we’ve got access to such a great talent with Adam. There’s plenty more where this came from.

Brian Cooper – Executive Creative Director

Overall, we thought the concepts were awesome!

We were excited to keep playing around with them and progressing forward into what turned into the final design.

The mission statement you wrote for us has a very powerful tone of voice when you read it and we feel like it really pulls the consumer in on the fact we truly care about their dog.

The work delivered was outstading. Adam always presented and talked us through the ideas in a very human manner and was always open to discuss and advise.

Sean Chai – Woofly Founder

CV AND EXPERIENCE

I’m a cheesecake loving, straight talking (with a slight twang), nutrition 
nutter, TRX using, surfing enthusiast with a HUGE passion in creating immersive, captivating stories. Telling those stories visually is my creative A game!

Years working as a branding creative

Different countries worked in remotely

Projects completed for clients globally

Slices of cheesecake eaten

HIRE ME

Currently Buenos Aries

Wherever you are and whatever your creative needs drop me an email, or message below, and let's chat: